About

 

Meet Julie - Founder of Dinx Design Co

I have been sewing on and off for over 40 years, but it was inheriting my sister’s sewing machine, fabrics and notions that gave me the impetus to be creative again. I have her boxes of buttons and ribbons, haberdashery, and handiwork, some I will probably never use, but I feel my sister around me and that is priceless. What I sew into everything I make is the delight and joy I feel when using beautiful fabrics and being creative. When in some way I am close to my sister again. I know that this translates into the surprised delight people feel when they look at their Anemone for the first time. It goes beyond words.

I live in North Pembrokeshire; I can see the sea from the sewing room window.  I love swimming all year round, chill swimming, cold water swimming, wild swimming, I say yes to it all.

 

Origin Story

It started with one bag. Anemone Bag One, ‘Warrior’. I made it because I couldn’t find what I wanted. A practical, waterproof bag big enough for all my chill swimming things, that was also beautiful and a joy to use.

It wasn’t long before my wild swimming friends asked me where I had got it from, and the second Anemone Bag was ordered. Anemone three, four and five followed very quickly and a business was born.

The Anemone Bag is part of a growing collection of items that make going cold water swimming much easier to manage.

Practical, fit for purpose but not utilitarian, beautiful and a joy to look at.