Meet Julie - Founder of Dinx Design Co

I have been sewing on and off for over 40 years, but it was inheriting my sister’s sewing machine, fabrics and notions that gave me the impetus to be creative again. I have her boxes of buttons and ribbons, haberdashery, and handiwork, some I will probably never use, but I feel my sister around me and that is priceless. What I sew into everything I make is the delight and joy I feel when using beautiful fabrics and being creative. When in some way I am close to my sister again. I know that this translates into the surprised delight people feel when they look at their Anemone for the first time. It goes beyond words.

I live in North Pembrokeshire; I can see the sea from the sewing room window.  I love swimming all year round, chill swimming, cold water swimming, wild swimming, I say yes to it all.

As demand for the Anemone bag increased it became clear I couldn’t meet demand by myself and so I am delighted to have Denise and Jenny sewing with me. Both are excellent seamstresses who sew love into every seam. I still choose and allocate all fabric and add all the finishing touches including the all important name. 


Jenny, Julie & Denise - Creative Team at Dinx Design Co

Meet Our Stitchers


I live and work in West Wales. I'm a mother and textile artist/embroiderer, and I'm  passionate about sewing, crafting and creating textiles. I hold a BA in Fashion Design and Textiles at London College of Fashion. I enjoy sewing the anemone bags because every one is unique, the design is funky and strong and it is a pleasure knowing someone will get a lot of enjoyment wearing one.


I live in Pembrokeshire just a stone’s throw from the sea and I met Julie through outdoor swimming. We both swim in the sea from beaches up and down the coast, but mainly from the slipway in Goodwick. We also swim with the Bluetit Flock that meet there regularly. I have watched interest in the Anemone bag grow and grow.
When Julie asked for help with the growing number of orders, I was only too happy to help. I have been sewing since I was a child, first for my Sindy Doll and then for myself, learning all the time in the University of Life. Later I expanded my skills to include more complex patterns for my family, I particularly liked the challenge of dressing up clothes! Latterly I have sewn for my Grandson Ronnie. I like to develop ideas and am currently working on garments to make cold water swimming easier to manage.

Origin Story

It started with one bag. Anemone Bag One, ‘Warrior’. I made it because I couldn’t find what I wanted. A practical, waterproof bag big enough for all my chill swimming things, that was also beautiful and a joy to use.

It wasn’t long before my wild swimming friends asked me where I had got it from, and the second Anemone Bag was ordered. Anemone three, four and five followed very quickly and a business was born.

The Anemone Bag is part of a growing collection of items that make going cold water swimming much easier to manage.

Practical, fit for purpose but not utilitarian, beautiful and a joy to look at.

Why Dinx Design Co?

Named in memory and celebration of my sister Deanna, known as Dinks, who made the most exquisite quilts and on whose sewing machine the Anemone Bag was first developed.